(1870-1890)

About 150 years ago…

A.W. Lindfors sets up his bakery in 1871

By the river of Porvoo, in the town with the red wooden houses along the waterway and the curvy cobblestone roads, the population enjoyed a period of economic recovery in the 1870’s.

Around 3 500 residents lived in Porvoo, the majority still in the Old Town, but the more affluent had started moving into the modern empire style part of the town, designed by C.L. Engel.

The Old Town was considered medieval, cramped and susceptible to fire. There was no sewage system, people drew their water from wells and washed their clothes in the river.

There was a distinct smell of tar, red soil, animals, horses, tannery, cobblery and bakery. You could hear the clopping of horses.


Finland, as part of the Russian Empire, was slowly recovering from the great hunger years (1866-1868) and, with the disintegration of the old social order, the workers’ situation improved. People could buy luxury products, such as pastry and sweets. At that time, in 1868, the craft guilds were removed and people were allowed to set up businesses.

It wasn’t easy, though, there was little capital and it was difficult to get a mortgage.

This was more or less what the world looked like when the 18-year old bakery apprentice August Wilhelm Lindfors dreamed of a bakery of his own.

A license to start a bakery meant paperwork. Quite a few documents were needed: a priest’s certificate, personal data, an enquiry concerning the professional knowledge of the applicant and a written recommendation from the Craft and Factory Association.

Prior to 1879 the applicant of civil rights also had to have a good reputation.

License was granted. A.W. Lindfors’ bakery was founded on July 31st, 1871.

Getting a mortgage was complicated and thus many bakeries started on a small scale, often in their own kitchen. That was what A.W. Lindfors also did.    

According to the church registers, A.W. Lindfors lived at many different addresses in the 1870’s. Most of them situated at the lower branched mouth of the river, a field belonging to the town.

Few details of the first years of the bakery are known, as a fire in 1945 destroyed many archives.

brunberg-leipomo-perustetaan

brunberg-leipomo-perustetaan

We do know something.

As from the 1880’s, the address of the bakery and the baker himself was Villa Ilomäki, today Villa Ånäs.

In 1889 the Lindfors bakery employed four persons and the enterprise had grown into the second biggest bakery of seven in Porvoo. Five years later the bakery had eight employees and was the biggest bakery in Porvoo according to production value.

Few details of the employees are found, but we know of one: Arthur Richard Lindfors, a Finnish wrestler and Olympic medalist. A.R. Lindfors told that he had been an apprentice at the Lindfors bakery and his wrestling career started with his having to lift heavy sacks of flour. In spite of his surname, he was not related to the baker.

The profession as a baker was not very common at that time – bread was baked at home – but the town of Porvoo had many bakeries in relation to its size. All bakeries did not have employees; it was more of a side-line occupation for the lowest social class.

Little by little the industrialization reached the bakery business and the competition intensified. The industrial revolution at the end of the 1800’s, followed by the well-needed boost, was the beginning of the large-scale bakery business of today. The first steam ovens entered the Finnish capital, Helsinki, in 1890 and the electric motors boosted the business further.

Borgå was also industrialized. For example, the town had a liquor and lemonade factory, a printing house, WSOY (1878), and a tobacco factory.

Shortly A.W. Lindfors sweets and marmalade factory was to be set up in Porvoo.

Read these too

2. Family enterprise

 An enterprise for the whole family The family of A.W. Lindfors consisted of his wife, Wilhelmina (born Saarinko) and seven children: Ivar, Karl, Adolf, Axel, Viktor, Aina and Sigrid. They were all engaged in the bakery business and later on in the sweets factory, in one way or another. It really was a family business [...]

3. Sweets factory founded

A.W. Lindfors sets up a sweets factory In the spring of 1897 the baker A.W. Lindfors informed that he was going to produce sweets, chocolate and marmalade and other products included in the bakery range.  The factory was named A.W. Lindfors sweets and marmalade factory. He wanted the factory to satisfy the craving for sweets [...]

4. Ivar Lindfors

August Ivar Lindfors, head of Division to the National Board of Trade Ivar Lindfors (21.6.1872-26.4.1950) was a true all-rounder in the business world. In addition to the A.W. Lindfors sweets and marmalade factory, he was head of Ab Ivar Lindfors Oy (since 1918), a metal and construction company with office in Helsinki. Image: porssitieto.fi As [...]

5. Years 1906-1920

Lindfors sweets factory grows steadily (1906-1920) After the death of A.W. Lindfors, Ivar Lindfors continued developing the factory. The subsequent years were prosperous. In 1907 a 16 year old apprentice, Lennart Brunberg was employed. The young man learnt how to make sweets and little by little he started dreaming of a factory of his own. [...]

6. Brunberg sweets factory founded

Lennart Brunberg sets up his own sweets factory in 1922 The 1920’s was a decade of grand festivities and belief in the future, a period of reconstruction of Finland. During prohibition illegally imported alcohol from Estonia could be bought in the restaurants. The improvement of alimentation and health services and new inventions made life easier. [...]

7. Lennart Brunberg

Lennart Brunberg – sweets manufacturer and music lover Lennart Brunberg (1891-1945) was not only a manufacturer of sweets; he was also a cultural personality, aware of his social responsibility. Closest to his heart was music. He played the violin and the cello and sang in the choir of the sports association Akilles, led by the [...]

8. The 1930’s

The 1930’s – Brunberg survives the recession The 1930’s was a decade of social upheaval. The Finnish people were twice put to the test: first after the stock market crush and the second time when World War II broke out in September of 1939. However, the decade also held hope and belief in the future. [...]

9. The 1940’s

1940’s: the decade of World War II and a tragic fire During the Second World War, Porvoo was bombed on several occasions. When the sirens went off, the residents ran to bomb shelters, one of which was located in the basement of the Brunberg-Lindfors factory. The war kept people in constant fear and the shortage [...]

10. Börje Brunberg

Börje Brunberg, an innovative nautical enthusiast Börje Lennart Brunberg (born 1924) was a popular and determined managing director who tirelessly and purposefully managed to get the Brunberg sweets factory back on its feet after the war and the death of his father, Lennart Brunberg. Börje Brunberg was an enterprising and innovative person with a dream: [...]

11. The 1950’s

The 1950’s: Kisses, television sets and second-hand bags In the post-war era the cities grew and living conditions improved. Many moved into the new houses called “rintamamiestalo” - modern detached houses built after the war for the families of soldiers who fought in the battlefront - and started a family. New trends came from around [...]

12. The 1960’s

1960’s, the mechanization of the Brunberg factory In the 1960’s, major changes took place in the Finnish society. People migrated from countryside to cities, standard of living improved and consumption grew, even though non-essential products were avoided – the hard years were still vivid in people’s memory. Factories were mechanized and production was made more [...]

13. The 1970’s

The 1970’s, the decade of sweets A well-known Finnish singer, the avant-garde A.M. Numminen, sang in the 1970’s something like: “Eat sweets only on Saturday Sweet Day, never on any other day”. The Finnish people were crazy about sweets and consumption increased to almost seven kilos per year and per person. The 1970’s was the [...]

14. The 1980’s

The 1980’s: inauguration of new premises for Brunberg In the 80’s the Brunberg production grew to previously unknown heights. In the 50’s a production of barely 150 tons was reached, in the 60’s almost 250 tons and in the 70’s 600 tons – now the factory reached a production of 1 200 tons. The volume had [...]

15. The 1990’s

The 1990’s: Recession and new sweets The 45-year long career of Börje Brunberg had come to an end. He had modernized the factory and multiplied production. In 1991 Börje Brunberg retired. A new managing director was appointed, Ph.D. Raimo Keskinen, who was manager of the company until 1997. Börje Brunberg had devoted his time and [...]

16. 2000’s

The 2000’s: Brunberg today Nobody could have foreseen where a simple application would lead, when the bakery apprentice A.W. Lindfors applied for permission in 1971 to start a bakery. A lot has happened during these 150 years: Finland became an independent state, survived several wars, was urbanized and became a member state of the European [...]